Graylan Ventures is serving as a strategic business advisor to Tampa Bay-based startup, VIA – Visual Insights and Analytics to develop the Via511 mobile application which allows drivers to navigate through, around or away from traffic bottlenecks to get to their destinations on-time. Combined with the proprietary VIA Traffic Insights technology platform, Via 511 provides robust, one-of-a-kind Business Intelligence by offering instant, cost-effective, travel corridor performance information for commuters and end-users of traffic data.
Graylan Ventures created a marketing plan for the data analytics firm and connected VIA’s principals to potential clients, the Florida Department of Transportation, metropolitan planning organizations, private engineering firms, and prospective funders. Graylan Ventures’ work is designed to generate early revenue and firmly establish VIA in Florida and elsewhere as a viable technology that effectively serves commuters and public and private transportation planners.
Additionally, the Graylan Ventures team is providing strategic business leadership strategy to Via’s founder and C-level management to prepare the company for additional private equity funding in the connected car space.
Currently, the Via 511 app is being beta-tested at MacDill Air Force Base in Tampa on a real–time 24-7 schedule to help ease the wait-time that employees, suppliers and others experience when they travel through the base’s four gated entrances.